Games of the Future is the first international multisport phygital (physical + digital) tournament combining traditional sports and esports.
The All-Star Game kicked off the world’s first international phygital basketball tournament. Two teams made up of top managers, government officials, and russian basketball legends competed in a video game, and then played at a real court.
As the creative and directing team, we prepared an extensive opening program featuring high-ranking officials and invited performers, including an impressive basketball slam dunk show.
The tournament Games of the Future brought together more than 1ОО ООО participants from 1ОО countries, with an online audience exceeding 1 billion viewers.
The All-Star Game kicked off the world’s first international phygital basketball tournament. Two teams made up of top managers, government officials, and russian basketball legends competed in a video game, and then played at a real court.
As the creative and directing team, we prepared an extensive opening program featuring high-ranking officials and invited performers, including an impressive basketball slam dunk show.
The tournament Games of the Future brought together more than 1ОО ООО participants from 1ОО countries, with an online audience exceeding 1 billion viewers.
Phygital Basketball All-Star Game